Priyanka Chopra is the new Guess girl!
Already an award winning Bollywood icon, former Miss World, recording artist and actress – Chopra can now add ‘Guess Girl’ to her resume. Paul Marciano, Creative Director for Guess Inc. hand-picked Chopra to front the Holiday 2013 advertising campaign. “Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model. Priyanka reminds me of a young Sophia Loren and the top actresses of the 1950s.” said Marciano.
Chopra is equally excited to be chosen, saying “For as long as I can remember, Guess has been at the epicenter of fashion for women. I am honored to be face of the Guess brand and this iconic holiday campaign.”
The beautiful images were shot by former Guess collaborator and musician, Bryan Adams. The campaign is very reminiscence of the 90s free-spirited glamour, with the signature black and white images. Adams took us back to the basics in these images – Priyanka sporting lightly teased hair and winged eyeliner. Very Sophia Loren – Priyanka portrays a movie star, set in a Mediterranean villa styled in the season’s top dresses.
Not only is Priyanka one stunning woman, she is definitely a role model for women out there. “I’m not too American and I’m not too Indian, but I’m a global citizen,” she says, “and that’s what most people are today. And I don’t want to have to change who I am to try and fit in or cater to a certain audience. ”
Way to go Marciano, way to go!
Be sure to keep and eye out for the campaign’s official release in December. Will be seen in December issues of top fashion and lifestyle magazines, Guess retail stores, Guess.com, online and outdoor media.